One of the most important parts of the show is the judging of the new products
awards. These are given out for each hall at Glee, and the Petindex hall has
three awards to be given out - the best new products for pet and wildlife, aquatics
and water gardening awards.
For the pet and wildlife award there was a long list of products submitted for
judging, but when it came to naming a winner, there was a strong contender right
from the start. The Italian designed Dog Bag, oozes style and is packed with
useful features.
This pop-up kennel provides a portable home-from-home for dogs, giving them
a place to sleep and feel safe, either in the car, the garden, or the park.
The neat thing about the bag is that it packs into a rucksack, so it's easy
to carry for the dog's owner, and can be taken down in seconds. The fabrics
and colours are both appealing and practical, and there's a range of accessories
to add to the basic bag. The packaging is also very smart, with all the features
of the product clearly explained, and strong images used throughout. The Dog
Bag is proving very popular in Europe, and it's arrival on the UK market looks
set to be equally as successful for this good looking product.
